What Cumulus’ Logo Should Look Like


Cumulus Consolidation LogoWhen I heard about the lat­est Cumu­lus blood­bath in San Fran­cis­co, I had to make this logo. About 20 staff were fired at KFOG and KGO. The finan­cial press often ignores the real rea­son for these mass fir­ings. The lay­offs are part of the plan and not a freak result of a com­pet­i­tive mar­ket.  Quite the con­trary, con­sol­i­da­tion occurs because com­pe­ti­tion is gone.  It won’t mat­ter to Cumu­lus if they fire their star tal­ent because they also own the com­pe­ti­tion (who might have oth­er­wise Their original logobeat­en them). Con­sol­ida­tors fire staff so that they may run a skele­ton busi­ness and claim an increased prof­it through few­er expens­es. It’s that simple.

Com­pe­ti­tion is actu­al­ly what we need to end this radio night­mare. Busi­ness­es oper­ate at the speed of com­pe­ti­tion, not at the speed of the con­sumer.  When sta­tions have to com­pete for the con­sumer, that’s when great pro­gram­ming occurs.  How­ev­er, cor­po­rate radio has pushed the gov­ern­ment to cre­ate this alter­nate real­i­ty where com­pe­ti­tion is not allowed.  Com­pe­ti­tion is bought out and con­sol­i­dat­ed.  Rival con­sol­ida­tors now divide entire cities for monop­oly con­trol.  In the past, many small­er broad­cast­ers act­ed as dis­rupters and sent our cul­ture into new, excit­ing places.  Break­ing up the con­sol­ida­tors would act as a stim­u­lant to the econ­o­my through more local jobs and would also jump start the cul­ture through more local pro­gram­ming.  Music move­ments begin with faith and that is some­thing that con­sol­ida­tors see as a neg­a­tive on a bal­ance sheet. It takes a human being who feels the music and knows one’s audi­ence to make radio work.  That is some­thing that con­sol­i­da­tion, by its very nature, destroys for quick gain.





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