From: Justin Wittmayer
Sent: Thurs­day, March 31, 2016 10:40 AM
To: SFO_Allstaff
Sub­ject: A new direc­tion for KGO and KFOG  “new direc­tion” = loss of jobs


Today, we have set in motion new pro­gram­ming strate­gies for both KGO and KFOG that will help us bet­ter meet the needs and demands of our lis­ten­ers, adver­tis­ers and com­mu­ni­ty. Step 1: Blame the lis­ten­er.  By blam­ing them, the adver­tis­er and com­mu­ni­ty it shifts the dis­cus­sion away from the rapa­cious greed of the Cumu­lus con­sol­ida­tors that caused this mess. Our goal is to repo­si­tion these two sta­tions for future growth and strength through new and enhanced pro­gram­ming, and new addi­tions to the KGO and KFOG teams, includ­ing pro­gram­ming vet­er­an Bryan Schock, whom we announced this morn­ing as the new OM/PD of KFOG and KSAN. Step 2: Shift the focus onto a well liked staff mem­ber.  It’s no longer Atlanta dic­tat­ing pro­gram­ming, It’s our pal Bryan Shock try­ing not to lose his job as he does every­thing Atlanta tells him to. Oh, and by the way, he’ll have plen­ty of time to do a good job since we fired all his helpers. We believe the new pro­gram­ming direc­tion will put KGO and KFOG on the best paths to growth and suc­cess. Step 3: Make a belief state­ment. These are excel­lent because nobody can per­se­cute you lat­er for say­ing that you believe something.

Unfor­tu­nate­ly, to achieve that goal, we had the dif­fi­cult but nec­es­sary task today of restruc­tur­ing our KGO and KFOG sta­tion staffs to allow us to meet the new needs of these two sta­tions as we invest in new pro­gram­ming that is rede­fined, refo­cused and of the high­est qual­i­ty. Step 4: Acknowl­edge the dif­fi­cul­ty of the fir­ings and blame it on the bogus rea­sons you opened the let­ter with. Use the word “invest”. That’s so rare nowa­days.  Today, we informed the affect­ed employ­ees about these changes, which includ­ed the elim­i­na­tion of a num­ber of full-time and part-time posi­tions across these two sta­tions, pri­mar­i­ly in the news depart­ment at KGO and in key day­parts at KFOG. I want to thank those pro­fes­sion­als who are leav­ing us for their con­tri­bu­tions and ser­vice to KGO and KFOG, and wish them only the best as they con­tin­ue on in their careers. Step 5: Thank star tal­ent in hopes that they will not drag you into neg­a­tive press about the station.

I want to thank the remain­der of our team for work­ing with us through this tran­si­tion and in the com­ing weeks and months, as the new KGO and KFOG take shape. Togeth­er, we will build these new­ly imag­ined sta­tions into strong and vibrant brands that our lis­ten­ers and adver­tis­ers will love.

I will be shar­ing with you more spe­cif­ic details on these pro­gram­ming shifts and addi­tions in the next few days and weeks. In the mean­time, please reach out to me direct­ly with any ques­tions. Step 6:  Make sure com­plaints come direct­ly to you so you can squelch them.


Justin Wittmay­er
Vice Pres­i­dent – Mar­ket Man­ag­er (Guy who gets fired after he fires every­one else)

Cumu­lus Media Email Policy
PLEASE NOTE: This mes­sage con­tains con­fi­den­tial infor­ma­tion and is intend­ed only for the individual(s) named. Employ­ees of Cumu­lus Media Inc. and its sub­sidiaries are pro­hib­it­ed from for­ward­ing this email or oth­er­wise dis­clos­ing the con­tents of this email, or any por­tion there­of, to any third par­ty, includ­ing any non-employ­ee of the respec­tive com­pa­nies. Fail­ure of an employ­ee to com­ply with this pol­i­cy will result in dis­ci­pli­nary action up to and includ­ing imme­di­ate ter­mi­na­tion of employ­ment. Step 7. Post threat­en­ing mes­sage at end to keep email from get­ting in the hands of some smart-ass blogger. 

(Orig­i­nal Cumu­lus let­ter post­ed by Matthew Keys of The Desk.)